analytics that social media marketing agencies commonly use:

Engagement Metrics:

Likes, reactions, shares, and comments: These show how well content resonates with the audience.
Click-through rate (CTR): Measures the percentage of users who clicked on a link or call-to-action in a
post.

Reach and Impressions:

Reach: The number of unique users who have seen a post or content.
Impressions: The total number of times a post or content has been displayed to users.

Follower Growth:

The number of new followers gained over a specific period.
Follower demographics, including location, age, gender, and interests.

Conversion Metrics:

Conversion rate: The percentage of users who completed a desired action (e.g., sign-ups, purchases)
after clicking on a social media post or ad.
Cost per conversion: The cost associated with acquiring each conversion.

Clicks and Website Traffic:

Clicks to website: The number of clicks that drive users to a website.
Website traffic sources: Analyzing the sources of traffic from social media platforms.

Video Engagement:

Video views: The number of times a video has been viewed.
Watch time: The total time users spend watching videos.

Social Media Ad Metrics:

Ad reach and frequency: Metrics related to the reach and frequency of paid social media advertising.
Return on ad spend (ROAS): The revenue generated from ad campaigns compared to the ad spend.

Click-through and Conversion Funnel:

Monitoring the user journey from initial click to conversion.
Identifying drop-off points in the conversion process.

Audience Insights:

Demographics: Information about the age, gender, location, and interests of the audience.
Audience growth and engagement trends over time.

Sentiment Analysis:

Monitoring and analyzing sentiment associated with the brand or campaign through comments and
mentions.
Identifying positive and negative sentiments.

Content Performance:

Top-performing content: Identifying which posts or content types generate the most engagement.
Content calendar adherence: Tracking the consistency and timing of content posting.

Competitive Analysis:

Monitoring the social media performance of competitors.
Benchmarking against industry standards and key competitors.

Customer Service Metrics:

Response time: Measuring the speed of responding to customer inquiries and comments.
Resolution rate: Evaluating how effectively customer issues are resolved on social media.

Social Media Share of Voice (SOV):

Measuring the brand’s presence compared to competitors within the industry.

Compliance and Legal Metrics:

Ensuring that social media content complies with legal and regulatory requirements, such as FTC
guidelines.

Customer Feedback and Reviews:

Monitoring customer feedback and reviews on social media to gauge satisfaction and identify areas for
improvement.

User-Generated Content (UGC):

Tracking and measuring the impact of UGC campaigns.
These analytics help social media marketing agencies assess the success of their strategies, optimize
campaigns, and provide valuable insights to clients for making informed marketing decisions.